About Us

Your Everyday Arastaste

Kopi Arasta® is a grab-and-go coffee brand delivering a consistent everyday coffee experience — with a flavour you can tune yourself.

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Our Story

From a hotel corner to many cities

Kopi Arasta® was founded in February 2021 at Hotel Wisata Niaga, Purwokerto — as a small coffee corner with one simple belief: coffee should taste right for the people who drink it.

From that hotel corner, Arasta grew into retail spaces and transit hubs, and Arasta Alpha® was born as a more refined expression. One purpose never changes: to deliver Your Everyday Arastaste — coffee that fits your day, your pace, and your preference.

3Stores

2021Started in Purwokerto

5Espresso blends

Our Values

What we hold to, every day

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Customizable

Coffee & food you can tailor — every customer gets their flavour.

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Consistent

The same taste standard, every cup, every day.

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Always fresh

Brewed to order by our Barasta with locally sourced beans.

The Journey

Step by step

2021 · Hotel Wisata Niaga

Our first coffee corner in Purwokerto — where it all began.

2023 · Cherry Fresh Fruit Market

Expanded into a dynamic retail space; closed in 2025 after many valuable lessons.

2024 · Arasta Alpha® Overste Isdiman

A more refined identity and stronger operational standards.

2025 · Arastation Purwokerto

Present in a transit hub — fast, consistent, tailored to your taste.

2026 · Demangan, Yogyakarta

A new chapter: our first store in Yogyakarta. Brewing soon.

Vision & Mission

Vision

Your Everyday Arastaste.

Mission

To provide customizable coffee and food with consistent taste standards — ensuring every customer gets their preferred flavour, every day.

Collaboration

They’ve teamed up with Arasta

Banking

BCA

Discount & free-coffee promos for BCA payment users.

Transport

PT Kereta Api Indonesia

A joint campaign with train-ticket prizes.

Coffee Industry

Toffin

Hosted the “FO Beverage Training” event with Viki Rahardja.

Campus

Universitas Jenderal Soedirman

Buy 1 Get 1 vouchers & special prices for new students.

Campus

Telkom University

Buy 1 Get 1 vouchers & special prices for new students.

Event

Purwokerto HM 2025 & 2026

Supported the event through Arasta’s presence at the water station.